Social Media Projects.
My Brow Expert - Content Creation & Social Media Management
Oct 2024 - Present
I currently manage the Instagram, TikTok, and Facebook channels for My Brow Expert, creating content that increases brand awareness, engagement, and bookings.
I have developed and implemented a social media strategy that has more than doubled the business's Instagram following while helping to attract a younger demographic, in line with the client's goals. As a result, the audience has become more balanced across age groups, strengthening the brand's appeal to both existing and new customers.
Motion Hatch - Content Creation & Social Media Management
2022 - 2025
I created weekly short-form videos for the Motion Hatch Instagram and TikTok channels. These videos were designed to be entertaining and relatable to freelance motion designers, while supporting lead generation efforts.
By promoting Motion Hatch's free resources and lead magnets through engaging content, I helped drive audience growth and conversions. During my time on the project, the Free Social Media Guide alone generated over 1,200 sign-ups.
Bryan Guitar - Content Creation & Social Media Management
2022 - 2023
In 2022, I managed the Instagram and Facebook accounts for Bryan Guitar. I refreshed both platforms by updating the branding, bio, and Instagram highlights, and developed an organic content strategy focused on educational content to build trust with his target audience.
I also assisted with regular content shoots at his studio, supporting with camera and lighting to create content for both social media and his website.
Yolka Digital - Social Media Management
2021
In 2021, I worked as a Social Media Assistant at Yolka Digital, managing seven Instagram accounts across local businesses and photography accounts. Alongside creating and scheduling content, I also wrote blog posts for the company website, covering topics such as how small businesses can use social media to grow their customer base.
This role helped me develop my social media, content creation, and copywriting skills, and I received positive feedback from both the business owner and clients throughout my time there.
